Leadership • Growth • Brand • Advisor
What brought you here,
won't take you forward.
Creator, Neuroscientist and Entrepreneur, Luciano Freitas is co-founder at Aftermoon, Mind Hack Lab and Facily (a unicorn and the first social commerce in Latin America).
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Former CMO at BX Blue and Global VP of Marketing at Hotmart , Luciano also made part of Uber’s leadership and marketing team in Brazil and helped launch Airbnb in Latin America, also acting in the leadership lineup. As a consultant, worked with companies like Accenture, Springpoint, Santander, Danone, C&A, Itaú, Telefonica/Vivo, Coca-Cola and Pfizer.
Luciano is also an MBA professor at São Paulo University and startup advisor in startups in Africa and Asia.
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Brazilian and Italian citizen.
EXPERIENCE HIGHLIGHTS
I learned a lot from these guys!
Facily
Co-founder & CMO & CXO
A Brazilian unicorn 🦄. Owner of all marketing initiatives: all growth funnels and strategies, gamification, crisis management, creative assets, branding, social media, UX/UI, PR, sales strategy (users acquisition, engagement and all KPIs along the way - CAC, LTV, CPC, CPM, CPI, churn etc). Backed with 10+ VCs. Valuation: 1.2B USD
BX Blue
Chief Marketing Officer
Fully responsible for all Marketing and, somewhat, Product initiatives. BX Blue was acquired by PicPay (a huge Brazilian fintech) after a year of work, due to
multi-digit results.
HOTMART
UBER
ACCENTURE
AIRBNB
Global Marketing VP
Marketing Manager
Marketing Consultant
SrProject & City Manager
Owner of all Marketing and go-to-market initiatives, globally.
Actively worked on the global repositioning campaign "O céu não é o limite", re-organized the team's structure optimizing for global impact and accelerated FIRE Festival sales due cross-functional strategies.
I was fully responsible for all marketing initiatives in the South of Brazil, some national campaigns and a few global campaigns as well. My metrics of success were rider sign-up, number of trips per rider, number of magic trips (5-star), brand awareness and stickiness, safety perception rate. I launched 16 cities for ride-sharing and 2 cities for Uber EATS.
I worked as a performance marketing strategist, digital channels, branding and trends consultant. I rebuilt the B2B sales portal of a major telecom firm and designed the UX sales strategy (e-commerce) for the World's biggest beverage company. I also leveraged sales for a very large health company, creating an end-to-end strategy (since branding to sales channels).
I started as a Sales and Activation leader for Latin America then I became the City Manager for one of the top 10 most important cities at Airbnb. I was also fully responsible for service quality in Brazil. My metrics of success were number of inbound and outbound trips, sharing economy and Airbnb brand awareness, government relations and guerrilla marketing. I also was one of the national spokesperson.
These ones are incredible places too!
Teacher, Marketing Coordinator, Student Exchange program owner.
MBA professor (lato sensu), CMO of the Future course catalyst. [Present]
Warehouse Manager
Store General Manager
START-UPS I CO-FOUNDED
Also known as 'the best schools of life'
NUVEO
Artificial Intelligence within reach
AFTERMIND
Ideas worth action
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Clients: Zanir Furtado, C&A, Danone, Springpoint, Itaú, Santander, Dr. Hipnose, NASA Apps Challenge, Hackatour, THÁ, Hacktown, Votorantim, Festival das Cataratas.
MIND HACK LAB
Subconscious transformation
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Projects: Iniciação ao Mind Hacking, Mind Hacking Lifestyle, HypnoCreative, Curso de Dupla-Formação em PNL & Hipnose Clássica, BLU - Batuta, Liderança e Unicórnios.
FACILY
Latin America's first social commerce
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The 9th Brazilian Unicorn, worth 1.3B USD in 3.8 years.
GAME-CHANGER PROJECTS
